Archive for month: June, 2017
It’s no secret that fans attend games for an experience. Today’s organizations are more focused on bringing fans an engaging atmosphere off the court more than ever. State-of-the-art venues are a key resource for teams to drive revenue and increase fan satisfaction. With this, innovative signage plays an important part of game day for any sporting event.
Fans probably never realize the impact digital, interactive signage makes during the game. Imagine announcing a starting lineup without the visual effects of a LED ribbon or quality scoreboard.
Creative uses for LED signage increase the demand for top technology and operation of these solutions. Location, content, and optimization are key elements for venue upgrades and stadium development. Today’s LED signage can be seen in elevators, at concession stands, VIP suites, and even bathrooms.
From Entrance to Exit
A fan experience begins from the moment a patron parks. Thin LED window hangs offer a new opportunity for external messaging without sacrificing internal natural light. The slim, low-res mesh design is versatile for creative design and graphics. FLEXClearTM is a unique, LED display that is 65-75 percent transparent.
Ribbon boards are the norm throughout the sports industry. They continue to evolve, increasing in size and resolution. LED ribbon boards are utilized for court activities, crowd commands, sponsorship elements and score updates.
With the help of LED solutions, the sports industry can leverage the main focal point of any event – the sporting floor. Whether it’s the court or concourse, floor graphics immerse the fan in a full 360 experience from the moment they step into the arena. In-floor lights, like LumiFLEXTM surface and floor products, can provide consistent, head-turning content from the upper deck to the hardwood. The possibilities are endless and add additional features to the entire game day presentation.
Increased Demand for Engagement
No matter the venue or event, at any given moment all signage should enforce the team brand. Features that display the logo, sponsors, and opportunities to create fan engagement are important parts of the entire patron experience.
With digital signage, fans now have an opportunity – and expectation – to be part of the action while in the stadium. The demand for fans to interact with content, such as social channels, contests, and polls through smartphones, make LED solutions more important now than ever.
PixelFLEX®, an industry leading LED solutions provider, has created LED signage solutions for many sports arenas and stadiums. PixelFLEX® is dedicated to providing top tier customer-focused support throughout the entire client experience.
Learn more about how PixelFLEX ® has been a leader in sports LED signage. Check out its portfolio of sports case studies.
Sports case studies link: http://www.pixelflexled.com/portfolio_entries/sports/
LAX. ORD. DFW.
These codes represent some of the busiest airports in America, but they more so represent a massive opportunity. Commercial aviation has already started an industry-wide overhaul of static signage, but there are still key areas where the passenger experience could be improved through better digital signage.
Modern travelers consistently face three challenges that can diminish what would otherwise be a very pleasant experience: navigation, entertainment, and retail experiences. The words “You Are Here” hidden behind a cloudy pane of glass represent a very real failure of signage to help lead passengers to their destination. To make their time before or after a flight as pleasant as possible, travelers must be able to easily navigate engaging content and shopping experiences.
Finding your way around the airport consists of everything from signs on the highway that let drivers know which gate to enter, to touch kiosks that intelligently display terminal maps and public transit routes. Instead of scrambling to find static signs that may be hard to see, or in odd spots, airline travelers will easily be able to locate all important information.
One inherent benefit of this system is that it can be intelligently updated and linked. Traffic, curbside pickup, and even ticketing, can be made more efficient and flexible with bright digital signage. This allows airports to post gate announcements, creative welcomes, and advertisements.
Personalizing the experience of landing in Boston or Phoenix is a fun way to make a first impression. An LED wall, an image of Boston’s Fenway Park, or a display of the Arizona desert helps immediately relax travelers, while also providing operators with an opportunity to present up-to-date information about exits and gates.
Architectural indoor entertainment LED displays are more than just eye catching. These features can entertain dozens of customers at a time, and may even prove to be navigational markers in themselves!
Los Angeles International Airport recently upgraded their Tom Bradley International terminal with a comprehensive multimedia overhaul. This project involved the creation of a multi-faceted modular storytelling experience that included welcome walls, a storyboard, destination board, and “time tower.” Time tower is a four-sided installation that is 72 feet tall and uses dynamic content software to project updates, alerts, and advertisements.
This approach is not only engaging, but it’s profitable. In addition to the cost of traveler inefficiency, digital signage maximizes the revenue of on-site retailers, concessions, or events. Some savvy airports are also integrating text message alerts and campaigns into their operations to capitalize on smart phones.
Great airport experiences are about making sure that customers are informed and engaged from the time they arrive until the time they depart. LED signs often last as long as a decade and have flexible programming options that can deliver on target content. If you are interested in learning more about how PixelFLEX can support your airport signage needs, visit us here.
It’s late in the fourth quarter and a bead of sweat drips from Lebron James’s head onto the hardwood. The headband that was a staple of his wardrobe for years has been conspicuously absent this season and with the score tied 89-89 in the 2016 NBA Finals game 7 versus the Warriors, the entire stadium can feel the mounting pressure.
Kyrie Irving drives toward the bucket, completes a beautiful hop step with gracefulness not seen in mere mortals, and lofts up a high arching floater. The ball bounces into the basket, and right back out. Perennial 6th man of the year Andre Iguodala rips the ball down and starts the fast break. He quickly flips the rock to Stephen Curry who takes a dribble and delivers a flawless bounce pass right back. As Andre Iguodala goes to lay in what could be one of the final shots of the game, the massive hand of Lebron appears out of nowhere and pins the ball to the glass. The crowd erupts and the Cavaliers regain possession and go on to win the game.
Moments like this are why millions of people a year flock to sports stadiums. The energy of tens of thousands of fellow fans watching their favorite team is an almost unmatched experience. For centuries, these venues have been able to capitalize on world class competition to draw massive crowds.
It is becoming increasingly difficult for even the best sports teams in the country to sell out. Why? Two words: consumer choices.
We are living in what is perhaps the golden age of entertainment. Customers have a plethora of ways they can consume high quality content including cell phones, flat screen TV’s, VR, La-Z-Boy recliners, gaming consoles, and even their local sports bar, just to name just a few.
To create an immersive and successful experience, sports stadiums need an integrated digital approach that brings the game to life, creates additional revenue, and can even potentially affect the outcome. The solution is dynamic LED display systems.
LED displays can impact an arena in the following ways:
Creating New Spaces That Draw Visitors
LED signage can transform unproductive areas into destinations that create very high revenue per square foot. The Miami Heat, for example, took what was an empty outdoor concrete plaza and used digital signage to create the Miami Heat Xfinity Plaza. Using five custom built cylindrical displays, the Heat created an area that now generates profits for hours before and after games. They can even rent this space out separately for an additional income stream!
Increasing Fan Engagement
Did you know that nearly 83% of sports fans say they check Social Media while they are at the game? By offering live feeds of fans posting pictures, videos, and comments on social media, digital signage can be used as an opportunity to heighten the shared experience. It’s important not to forget that chances for engagement are not limited to just the big screen. The reFLEXion model is a portable and customizable display, perfect for a space like the team gear shop.
Directing the Flow of Traffic
LED displays can act as great traffic managers. A clear and bright display is the best way to get spectators to where they need to be whether that is their seat, the restrooms or the concession stands. While they might not know it, fans are there for more than just the game. LED displays can make sure they know about everything the stadium or arena has to offer.
Providing Additional Advertising Revenue
As stadiums and arenas look to diversify their revenue streams, digital display solutions offer an extra opportunity for advertising dollars. Both local and national sponsors can use integrated digital displays to target key customers and offer unique deals.
The driver behind these possibilities is Fine Pixel Pitch technology.
Fine Pixel Pitch technology has an extremely high pixel density, dynamic high-definition display, enhanced brightness, and can be curved for custom or unique displays. The pitch on these screens which can range from 1.2MM – 2.5 mm, allows fans to clearly see displays from dozens of angles and substantial distances. HD video quality provides a high-end experience that trumps any handheld or digital experience a fan might have at home.
PixelFLEX is an AV industry leader that offers three fine pitch solutions that can be customized for a variety of products.
These 2mm curve-able LED displays create unmatched opportunities without sacrificing the resolution of the screen. The FLEXultra has a slim design that can be wrapped around curved surfaces and tiled for perfect video ratios.
TrueFLEX is a revolutionary product boasting fanless construction. This means that TrueFLEX can be wrapped around anything while maintaining high resolution.
The reFLEXion LED stand is a plug and play video display designed for commercial users. This stand can be moved throughout stadium spaces to maximize viewer experience and is the perfect replacement for outdated backlit signage.
Sports aren’t going anywhere, but if stadium and arenas want to keep the games as compelling for fans as possible, they must embrace new digital signage solutions. Let our team help you come up with ideas on how to upgrade your visitor experience! See how PixelFLEX created a unique and exciting experience for Nashville Predator fans in the Lexus Lounge by clicking the link below!