Nashville-based LED video manufacturer and Dallas-based digital media solutions provider work together at the DSE and GlobalShop industry showcases in Las Vegas

Nashville, 4/27/2017 – The world’s largest trade show dedicated exclusively to showcasing digital display and interactive technologies is DSE (Digital Signage Expo).  The annual show features over 200 exhibitors and gives key decision-makers the opportunity to experience all the latest technology in one location.  To attract attention on a crowded tradeshow floor, exhibitors at the show must utilize innovative digital displays themselves to create an eye-catching trade show environment. At the 2017 expo, digital media solution provider Reflect needed a dynamic display for their booth entrance, so they enlisted the assistance of Nashville-based PixelFLEX and chose FLEXLite II 3.9mm LED video to help capture the attention of those in attendance.

“Over the years at DSE we’ve seen tremendous growth in the digital technologies on display,” began Tracie Wilbanks, Reflect’s Vice President of Marketing. “This year, we decided to include LED video in our booth design to creatively showcase our market position as a turn-key provider of creative digital solutions and to help announce our new Reflect AdLogic™ ad trafficking software.  With these objectives in mind, we needed a high-resolution display technology that would attract people to our booth on a crowded show floor.  The FLEXLite II LED display was the ideal solution.”

FLEXLite II is the next generation of the FLEXLite Series of LED panels from the award-winning LED video manufacturer PixelFLEX. Available in 500mm x 500mm or 500mm x 1000mm panel sizes, the FLEXLite II offers resolutions from 2.6mm-6.25mm pixel pitch, and its die-cast aluminum frame provides durability, quick installation, and modular construction for ease of maintenance.

“Digital signage is definitely the fastest growing segment in the AV industry,” added Chas Thornhill, CTS, Reflect’s Senior Systems Engineer. “The market is growing beyond the traditional, single-screen digital experiences to include more complex applications utilizing interactive applications, multi-screen, large format displays, and much more LED.”

Wilbanks continued, “In today’s market, digital media is a common theme.  Technology, marketing, and IT managers are under pressure to do it right.  In the past, digital signage meant simply hanging a screen, but today, focused strategy, measurement, and optimization are needed to maximize the value and effectiveness of digital media networks.  A key part of our strategy is matching the display technology to the opportunity.

While the 2017 DSE was taking place inside the Las Vegas Convention Center, the GlobalShop trade show was happening simultaneously inside the Mandalay Bay Convention Center.  With PixelFLEX on site to showcase their LED video technologies to the retail industry, Reflect and PixelFLEX continued their successful technology partnership with the implementation of an interactive touch screen application.

“We developed an interactive video on demand application using two BrightSign media players for the PixelFLEX trade show booth,” explained Thornhill. “This custom touch screen application allowed attendees to easily launch video content specific to retail, restaurant, or sports arena verticals.”

“Over the last few years, we have seen a significant investment in LED video and control technologies from retail professionals and commercial designers around the world,” stated David Venus, PixelFLEX Director of Marketing. “By using the interactive application created by Reflect, guests at our booth could quickly identify the LED video technology solutions ideal for their designs and applications, and it was our great relationship with Reflect that made the visually engaging display possible.”

The LED industry experiences continuous technological advancements while the cost to deploy LED is declining. Once viewed as an overly-expensive branding solution, digital media networks have now become an affordable and viable marketing platform for multiple industries.

“LED displays, media player technology, and content management systems have begun to mature.  And as the overall solutions become more affordable, more companies are deploying comprehensive digital media networks,” concluded Thornhill. “Not long ago, LED display experiences were isolated and expensive, but with the development of products like FLEXLIte II from PixelFLEX, the overall cost is now comparable to LCD video walls.  That allows us to deploy them in a broader range of opportunities with far better results than LCD.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!

But which kind of display should you use?

Until recently, most large-format video walls were built using LCD displays arranged in standard configurations: 2X2, 3X3, 4X4 and so on.  This was the preferred method for achieving large video images due, in part to the cost of LED display technology.  But now, with efficient, brighter LED technologies and manufacturing techniques, large-format LED displays are economically comparable with the older LCD matrix video walls they so easily outperform.

Liquid crystal displays (LCD) have been popular for years in both the video wall and consumer electronics markets. You have probably already used LCD technology several times already today and the technology is perfect for smartphones, computer monitors, and television screens. But when LCD displays are tiled together to create a video wall, the bezels (or visible edges of the cabinet) create “mullions” which interrupt the video image.  Even when expensive “ultra-thin-bezel” displays are used, the mullions are still there dividing the image.  Direct View LED panels assemble together with no visible bezels forming completely seamless video walls.

Recent innovations in LED manufacturing allow more brightness, higher resolutions, greater reliability and energy-efficiency than LCD displays with the best color accuracy and refresh rates of any display type available.  For large-format video experiences, Direct View LED is the obvious choice.  Here’s a quick comparison:

  • LCD monitors have bezels which interrupt the image
  • LCD monitors can exhibit “burn in” of an image type over time
  • LCD video walls require special pullout mounting brackets that allow precise physical alignment and are typically pretty thick
  • LCD monitors require frequent color calibration and physical alignment to keep them looking good
  • LCD monitors by their very nature prevent smooth curves
  • LCD monitors used with complex, non-standard designs require expensive image processors with outputs for each display
  • LCD video wall displays typically have much lower brightness levels than LED
  • LCD video wall displays are not available in outdoor configurations
  • LED displays have no bezels to interrupt the image
  • LED displays don’t require pullout brackets and the entire display including the framing can be 3″ thick or less
  • LED displays typically don’t require color calibration and the physical alignment does not change over time
  • LED displays offer greater shape flexibility including non-standard flat displays, curves, cylinders, thin ribbons, and outside corners
  • LED displays are controlled differently with a single processor and only a few outputs required to drive very large displays
  • LED displays perform better in high ambient lighting conditions than LCDs (even outdoors)
  • LED displays provide a wider viewing angle due to its direct emission of light
  • LED technology Is very robust and reliable, even in high humidity and in a wide range of temperatures

Numerous display technologies are available today. Each has value, but the unique characteristics of LED displays may better suit your needs.  And LED provides a lower total cost of ownership.  LED is more energy-efficient, requires virtually no periodic maintenance, installs quicker, and has a longer usable lifespan than LCD video walls.

America-based LED manufacturer PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven toward excellence to meet your standards, PixelFLEX offers an award-winning line of LED video walls and video screens to fit your every need. To learn more, visit PixelFLEXLED.com today!

Blog in conjunction with Reflect Systems.

Although a vast majority of shoppers still prefer to buy at bricks-and-mortar stores, smart retailers are finding creative ways to digitally enhance customer experiences. In previous posts, we have already discussed omnichannel commerce and several pioneering digital engagement tools for retailers. Now let’s look at more powerful ways to enhance the customer experience with digital signage to improve in-store sales.

Humans are very visual, and the internet only seems to be making us more so. That means brands, in order to stand out in a competitive environment, need to attract the eye. Here is where digital signage comes into play. If you want to successfully engage customers with digital signage, you need to make sure your signs are well-designed, with good color and pitch, and strategically placed throughout the store so customers can notice new products, promotions, and discounts. The key is engaging your customer’s senses—if you can get them to touch a screen and interact, even better.

The important thing is to make the experience memorable. Part of doing so requires you to know your audience. Since your customers will change throughout the day, adjusting the message on your digital signage can make them feel special. You want your customer to feel a particular sale or promotion is just for them. Digital signs can also allow you to display social media recommendations and show product reviews from a variety of high-impact sources. LED signs allow you to do so with the highest quality and with maximum flexibility.

Employers can also use digital signs to improve employee relations and productivity. Display company announcements, training videos, updates, events, and other company-related information in every break room in every store—or in target stores, if the information is local.

Digital signage is a powerful tool for retailers, helping management communicate with employees and ensuring the benefits of online shopping can be brought into physical stores around the world to create better shopping experiences. People’s need for physical space and for the best information available at the time means digital signage is a win-win for customers and retailers alike. And when you adopt LED digital signs, you get numerous extra benefits, not the least of which is lower costs to run the signs. Less electricity use means lower costs for you, and it also means a lower carbon fingerprint—LED benefits both the bottom line and the environment!

PixelFLEX offers a one-of-a-kind design for your store through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers, and consultants, PixelFLEX is proud to provide custom LED solutions for each and every customer, while also providing top-tier customer support through the entire experience. Your standards are our excellence. To take your store into the future, visit PixelFLEXLED.com today!

 

For brick-and-mortar retailers to survive an increasingly online world, they will have to create a retail experience that blends with customers’ online experience. The challenge is finding the best way to combine e-commerce with in-store shopping to create a connected retail experience. Pioneering retailers have already begun introducing digital technologies, such as virtual fitting tools, virtual product aisles, interactive digital video displays and eye-catching LED Video signage in their stores and front windows. Consumers are delighted when online browsing compliments the in-store experience—and vice versa.

Although online mobile shopping is gaining momentum, bricks-and-mortar stores are likely to remain the dominant way to generate revenue for the foreseeable future. Even Amazon, which started out as an exclusively online store, is starting to open physical locations. Still, to remain relevant, bricks-and-mortar retailers will have to leverage digital technologies to enhance customers’ shopping experiences and exceed customer expectations. In-store tablets and kiosks, virtual/augmented reality, interactive hangers, location-based-services (LBS) and even 3-D printing are all digital technologies being used to increase shoppers’ convenience, gamify the retail environment, improve customer/product matching, and provide a wide range of other shopping applications. Digital Display technologies are at the center of these changes, and given the strengths LED displays—including flexibility, curvable frames, good color and pitch, and excellent weather ratings—stores should really consider them the ideal signage needed to achieve optimal results.

While most of the experimentation with digital technologies has been done by higher-margin or bigger-ticket retail stores, we can expect more widespread adoption soon. Retailers such as John Lewis and Tesco have touchscreen kiosks that allow customers to browse for products and order items while they are in the store; retailers like Oasis have gone the iPad route—as have a number of other retailers. The alternative is having customers look products up on their smartphones, meaning they can also look up the competition’s prices and availability. Digital signs can keep customers’ eyes off their phones and on the options right there in the store.

Digital video displays allow retailers to connect with content management systems for quick, seamless updates, with either universal or local content. They can assist customers, update prices, share content screen-to-screen, create shareable wish lists, and run loyalty and “just in time” promotions. Digital signs thus enhance customer satisfaction by promoting engagement, improving the shopping experience, and helping make it mobile.

Retailers are using technology to deepen customer interaction, connect via social media or apps, and improve customer information and services. As customers and retailers both come to see real benefits, we can look forward to more widespread adoption. Digital technology in bricks-and-mortar stores helps enhance customer experience and is definitely here to stay. Wise retailers who not only adopt digital signage early but also want to keep running costs down while providing high-quality images will look to LED displays for ideal solutions. Specializing in LED, PIxelFLEX provides high-quality solutions to your digital signage needs. We are happy to work with you to help bring you into the future.

To learn more about integrating digital display technology into your stores, visit PixelFLEXLED.com/retail today to talk to one of our experts.

 

The internet has completely changed the shopping experience. For many consumers, a visit to the store is less about shopping and more about validating the choice they have already made based on their online research. While shoppers appreciate the wide selection and abundance of information found online, most still relish the in-store experience because they can touch, see, and try on the product.

What many customers really want is a shopping experience where online and offline intersect—and yet, too many retailers are still unable to meet the demands of their consumers. People expect retailers to provide consistent, high-quality service throughout the shopping experience, and with all of the options available, merchants must adopt new technologies. It’s time for retailers to learn more about omnichannel commerce and improving the in-store digital experience. Of course, This can be completed in a multitude of ways ranging from digital signage, LED video walls, and digital interactivity.

Recently, Forrester Consulting conducted a study on the impact of omnichannel commerce. It yielded four key findings:

  1. Technology investment is critical to enabling exemplary omnichannel customer experience.
  2. Omnichannel customer experience is now a differentiator.
  3. Many retailers have reached a false state of omnichannel comfort.
  4. New titles alone won’t cut it—retailers must abolish siloed channel strategies altogether.

In short, retailers need to keep up with customers, and with the latest technology, if they want to maintain customer satisfaction and maintain or improve brand perception. Retailers need new ways of thinking to stay in business. Those who succeed have typically done so by achieving a smooth transition from online to in-store shopping channels. They provide customers with a seamless omnichannel experience.

PixelFLEX, an America-based LED manufacturer, offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. With curvable frames, a rapid refresh rate, and optimal brightness and pitch, we can help you take retail to the next level to keep customers engaged and satisfied with their shopping experience.

To learn more about how to build a better shopping experience, visit the experts at PixelFLEX today at PixelFLEXLED.com/retail.

A church’s main goal is to help the community and communicate effectively with their congregants. With smartphones and digital communication becoming the premier tools for presenting information and handling social interaction, churches can more effectively promote events and help their communities by using innovative LED technology. Static signage and banners must be continuously replaced, and can become outdated quickly. According to a recent study, 63% more people notice LED signs than traditional static signage. In order to attract new visitors and ensure important messages reach passing cars, effective signage is key. LED technology can also motivate people in the community to become more involved. Congregation engagement increases as communication about upcoming opportunities and events becomes more immediate and eye-catching to members.

Churches can use this new dynamic medium to interact with members and attract curious newcomers. LED signage is much more effective than banners or regular signs. It can be customized and tailored daily to specific needs and goals. Incorporating digital visual production into signage enhances the communication experience, as LED signs make all messages more striking and efficient. Effective signage is critical in order to reach a large population, particularly in areas with lots of traffic.

First impressions are critical to attract visitors, and professional LED signage can help direct attention and convey important messages. Creative interactive LED signs allow churches to get event announcements out to passing cars to increase congregation involvement and drive newcomer engagement.

Fellowship and community service are of paramount importance in church communities. By employing informative and vivid signage, congregants can get connected with past accomplishments and stay up to date with upcoming events or seminars in the community. LED signs make it easier for visitors to know what events they can attend and can be used as the first form of communication in welcoming newcomers.

As churches search for new ways to intensify their interaction with existing members and attract new ones, sharing messages and announcing opportunities for community involvement can be done most effectively with PixelFLEX’s award winning LED signage. They provide clear and detailed imaging to effectively communicate key thoughts and information. PixelFLEX has a large variety of award winning LED displays to create nearly any size or shape you desire.  Whether the goal of your church community is to increase member involvement, keep the community at large more informed about your events, or simply interact with newcomers, effective LED solutions are the answer.

To learn more about PixelFLEX and start amplifying your church’s message, visit pixelflexled.com today.