These days consumers are exterminating in-home ads like household pests. As advertising technology grows more sophisticated, so does ad-blocking capabilities, squashing ads like bugs on television and mobile devices. How do advertisers get their brand in front of consumer eyes? Meet Digital-Out-of-Home (DOOH) advertising. Digital signage ads equipped with targeting, interactive and native capabilities that far exceed the old bus bench advertisement.

In a recent study, by Ocean Group, more than 86% of the media professionals polled identified DOOH advertising as having the biggest growth potential over the next five years. This statistic puts the medium ahead of mobile (67.2%) and Video on Demand (60.8%).

Traditional advertising methods no longer reach consumers in a meaningful way. A recent Nielsen study found that television and digital video ads achieved a brand retention rate of 20 to 50 percent, with likeability between 15 and 30 percent. One reason less intrusive digital signage advertising is projected to quickly surpass all other media channels, including mobile.

Today’s LED technology allows brands to deliver real-time, highly targeted messages to consumers as they go about their day. Strategically placed, networked digital signage can reach consumer eyes in transportation hubs, shopping malls, gas stations and hotels, anywhere the public meets. B2B advertisers can reach their audience through signage in office lobbies, airports and elevators.

In a Digital Signage Today interview, Rich Ventura outlined some major trends for 2017 including:

  • Measurability: New systems feature stronger measurement tools that deliver insights that help advertisers improve ROI. These metrics will help marketers better define vertical markets by reaching targeted audiences in delineated spaces.
  • Increased Mobile Integration: Greater mobile integration into DOOH and Wi-Fi networks will create stronger consumer engagement by delivering more relevant content. A stronger understanding of target audiences will lead to stronger networks, able to deliver custom content on a targeted basis.
  • Expanded Programmatic Content and Delivery: DOOH content will become increasingly relevant and deliver targeted, meaningful messages with branding that will truly engage consumers.

These trends will lead to increased spending and expansion of DOOH. Advertisers will be nimble with the ability to better engage their audience. David Venus of PixelFLEX, says, “You can quickly change your messaging if it seems to be ineffective, where with traditional mediums, you were stuck with what you placed.”

Mobile advertising has grown so cluttered that PageFair says one in five mobile devices worldwide now use ad-blocking software. Advertisers who ignore these trends will find themselves unable to market effectively, losing out on potential revenue and ROI increases. DOOH offers a clear alternative to mobile and video – and will only become more effective in years to come.

PixelFLEX has a large variety of award winning LED displays that can help create nearly any size and shape screen you desire. Our LED display systems are seamless, providing clear and detailed imaging. To learn more about how PixelFLEX can help you meet your DOOH goals, visit PixelFLEXLED.com today!

 

Have you ever thought about the messages your church community conveys every day? Perhaps your message is one of service, of fellowship, and of family values. Your community wants long-time community members as well as visitors to feel welcomed and involved in the good work you’re doing together, each day, each season, and each year. Despite these positive messages, you may be experiencing some turnover in your membership in our ever-changing and increasingly mobile society. With so much turnover and flux in the community, it’s vitally important your church does everything it can to foster member involvement and consistent engagement – to serve its members and the larger world in a meaningful way.

Communicating the story and the mission of the church body effectively, and welcoming newcomers into the vision of that body’s future, is an essential part of fostering deep connection among community members and serving your church’s ongoing mission.

Visual aids have become an indispensable resource for dynamic churches seeking to grow and expand their outreach capabilities. LED displays are a powerful visual aid that many forward-looking communities are embracing, both to communicate with members and to reach the larger community. PixelFLEX solutions have become indispensable providers of visual aids to church communities. LED displays can be used indoors to support worship, and outdoors to make the public aware of what is happening in the church each week. PixelFLEX is a committed partner in communicating your church’s vision.

No technological innovation in the last twenty years has had more impact on attendance and retention at church services than visual enhancements. With growing competition for people’s attention in the form of handheld technology, churches can struggle to capture the eye of its congregation. All denominations are finding impressive ways to engage, inform, and entertain their membership utilizing LED displays. PixelFLEX has been a leading innovator in this relatively recent market, offering churches new possibilities to capture and hold an audience’s interest. Incorporating visuals into sermons, services, music, and announcements enhances the experience for all attendees.

Far more effective than a simple video wall, LED displays can be customized by size, configuration, and resolution. LED outdoor displays can notify passersby of church services and events. Lobby displays can act as welcome centers, creating opportunities to greet and direct new guests to offices, classrooms, or worship services. Incorporated into hallways and other focal points, LEDs can offer anything from purely decorative enhancements, to important announcements, to inspiring messages. With nearly infinite possibilities, LEDs can enhance the door-to-door experience of every church member.

PixelFLEX is an industry leader in harnessing the best of those possibilities for innovative solutions to answer the unique challenges churches face. PixelFLEX’s customizable indoor and outdoor LED displays and signage are striking, seamless, and efficient. Spend some time in one of our client churches and you’ll agree that PixelFLEX’s solutions look like your future.

Church communities that excel at breaking through the standard “noise” of life will stand a much better chance of drawing and retaining new members, which is key to ensuring the organization’s mission to serve. Churches are member-dependent for their purpose. Visit pixelflexled.com/house-of-worship/ to find out how PixelFLEX LED solutions can help you and your church body communicate your purpose.

Utah-based event designers acquire FLEXCurtain HD 6.25mm LED video for their solutions-based inventory to create custom design experiences

Nashville, 3/8/2017 – Located in East American Fork, Utah, Cornerstone AV has built its success creating custom design experiences through a strong foundation of creativity blended with technology. With their strategic approach to event design, Vice President and Executive Producer Chad Fraughton understands that the design team must stay up-to-date with the latest technology solutions. Consistently needing a quality LED video solution to enhance their touring and corporate design creativity, Fraughton approached Nashville-based PixelFLEX and they recently acquired FLEXCurtain HD 6.25mm LED video technology.

“Our clients normally drive the demand for new technology and when we made the decision to purchase the FLEXCurtain HD 6.35mm the demands were actually a couple of things,” began Fraughton. “First, one of our vertical markets is the touring industry where the equipment has to install quickly whether it be indoor or outdoor. Next, our corporate clients needed a LED video solution that was fast and easy to assemble where the cost-savings of the labor component would offset the cost of the LED video system. Working with PixelFLEX we were confident that the FLEXCurtain HD would solve both these needs, and our design group has now started designing it into about 75% of all our designs.”

The Parnelli Award-winning FLEXCurtain HD is a lightweight and flexible LED video screen ideal for high-resolution video playback and video effects for a wide range of touring and live event applications. It’s hi-res LED video can be driven by any DVI output, and the multi-directional, flexible design makes it easy to store and transport. FLEXCurtain HD is 60-90% lighter than the competition, and using the quick-lock system, 500 square feet of FLEXCurtain HD can be set up and broken down in under 15 minutes.

“The quality and performance of the FLEXCurtain HD is outstanding,” continued Fraughton. “It is often coming in on one truck and then going out on the next. With such a busy production schedule, we haven’t seen any failures in the technology, and our technicians haven’t had any issues with its performance in the field.”

Initially driven by the demands of the corporate and touring markets, Cornerstone AV is also finding many other applications for the FLEXCurtain HD. Not bound by the limitations of other LED technologies, the FLEXCurtain HD is proving to be a very versatile and valuable asset for the Cornerstone AV design team.

“While the need for the FLEXCurtain HD first arose out of touring applications and corporate events, we are also seeing it as a LED video solution for almost every one of our vertical markets,” added Fraughton. “For example, we recently did a rebranding event for the Vivint Corporation and the NBA arena in Salt Lake City. The event was staged as a press conference in a small room at the arena, and to create something truly unique, we wrapped the entire room in the FLEXCurtain HD. The event organizers really wanted to put the attendees in the new environment, so we thought this would be a great way to immerse everyone in the new Vivint Arena.”

Having now worked with the FLEXCurtain HD 6.25mm LED video on a number of design projects, Fraughton is confident that Cornerstone AV made the right decision for their inventory. Now stocked with an LED video solution that can fit into a wide array of production environments, he is excited to also see how the design team will continue to push the limits of its creativity.

“We honestly see the applications of the FLEXCurtain HD 6.25mm as almost endless for all our clients whether it be corporate, live event or touring,” concluded Fraughton. “Our talented designers are really enjoying it as a viable, scenic element, and then also as a blank canvas for creativity where the LED technology can be used in many different applications.”

For more information on the FLEXCurtain HD 6.25mm LED video technology at Cornerstone AV visit cornerstoneav.com.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

In an increasingly visual world, it is difficult to stand out in a crowd in a competitive consumer environment. Trade shows have always been an excellent way to get products in front of consumers and improve brand engagement. With consumers inundated by new products, it’s tough to fully capture the audience’s attention through traditional marketing methods.

There are many new ways to captivate the targeted audience through effective visual stimulation and product focused content. LED displays have become a cornerstone in effective exhibit design, and new advancements in controllable LED technology has opened a gateway in visual stimulation and effective visitor engagement. Innovative LED technology has created a bridge that reaches and holds the audience’s attention by amplifying their visual experience and creating a product-focused environment. Drawing the audience’s attention is more important than ever as competitors are releasing similar products with captivating marketing.

LED displays are a cost-effective tool that can drive visitors’ curiosity. In recent years, the trade show environment has become extremely competitive with attention-grabbing designs. Those exhibiting alongside fierce competitors must make a bold statement to survive. PixelFLEX has a large variety of award winning LED displays that can help create an environment that welcomes and excites visitors. LED display systems are seamless, providing clear and detailed imaging to effectively communicate key product features. Whether it be to increase curb appeal, target impulse buyers or simply attract attention, effective LED solutions are the answer.

Everyone is talking about sustainability practices, and it’s no different in the world of trade shows. Clients are driven to seek earth-friendly materials and create energy-efficient exhibit displays. LED technology is an energy-conscious way to create eye-popping designs while keeping a low carbon footprint. Exhibit displays stand out from the crowd with PixelFLEX LED technology. They make the difference between attracting visitors and struggling in the shade of a nearby flashier display.

PixelFLEX is committed to continually developing new and innovative LED displays and event products, including eco-friendly hybrid displays. Designs for attention grabbing displays can include large format LED video walls, LED video displays, ground supported displays, and interactive elements.  Every consumer-driven company should be thinking about design in a holistic way, using the senses to help create and intensify brand personalities that consumers will cherish and remember.

Technology that makes an exhibit display unique and eye catching can be the difference between enthralling potential visitors and being swallowed up by an ostentatious neighbor. PixelFLEX LED designs generate leads, incorporate interactive elements to fuel interest, offer digital presentations and literature, showcase products and services in enriching ways, and create the wow factor that will contribute to your trade show success. Whether you are looking to increase visitor engagement, send brand targeted messages, or simply outshine competitors to intrigue attendee, LED is the only viable option. Visit PixelFLEXLED.com today to learn more about LED products and start increasing your exhibit attendance!

For live productions of all shapes and sizes, visual aids can significantly enhance the experience for everyone involved. Depending on the situation, however, productions run the risk of encountering screen size and outdoor projection limitations. The good news is these obstacles can be easily overcome with LED video screen rentals. By providing some simple information to consider before renting LED screens, PixelFLEX can help ensure your event is a success, and that you have access to all of the LED video screen rental options you need to produce an appealing, immersive event.

Live productions often require high-quality visual aids to help enhance the experience and ensure an engaging, successful event. Unfortunately, projection limitations are a common occurrence for outdoor events, and screen size limitations can be an issue regardless of venue.

LED video screen rentals represent a convenient solution for these issues.

Regardless of the occasion, there are many positive benefits to using LED video screens for your live productions. When used properly, LED video screens can create an incredible impact, offering a high degree of immersion for your audience. From a business perspective, LED video walls provide an easy-to-use, excellent vehicle for sponsorship activation and branding opportunities. These screens can be used as stage backdrops, making them the center of attention for your audience and further compounding these advantages. Screens can be run from media servers, which allow for more freedom to implement interactive elements to suit any occasion. Logistically, LED screens are lightweight, and can be arranged for either ground-supported or aerial-rigged configurations.

PixelFLEX offers a wide range of high-quality products to address your specific production needs, no matter what the event may be, through its rental vendor network. From their LED display system sales and LED screen rentals to their after-purchase support and service, PixelFLEX has you covered. The company is dedicated to providing top-tier, customer-focused support throughout the entire experience. PixelFLEX is a U.S. company driven toward excellence to meet your own personal standards of customer support, and wants to help ensure customers make the most out of their live events.

PixelFLEX provides high-quality products capable of withstanding the elements at indoor and outdoor events. PixelFLEX products are used regularly for the Luke Bryan Tour, ESPN X-Games and for large corporate companies like Boing and Google. PixelFLEX offers an array of high-quality LED screens to choose from, including the FLEXLite II, FLEXLite Plus, FLEXCurtain, and FLEXCurtain HD, all of which can be rented for live productions. These visual aids can dramatically improve the impact of your event, allowing you to produce a memorable scene for any occasion. The wide selection of video screen rental options means you can easily enjoy the perfect solution for your production, tailored to meet your own specifications.

To plan and orchestrate a live production that truly engages an audience and enhances their experience, visual aids can make a huge difference. LED video screen rentals allow you to avoid many of the pitfalls and limitations of other options, while providing the flexibility you require to enhance your event. PixelFLEX can help ensure your success with a wide range of LED screen rental options. To learn more about how PixelFLEX can help, visit pixelflexled.com/ledrental today!