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In the modern era of retail, customers have grown extremely familiar with online shopping environments, and brick-and-mortar retailers that wish to succeed must adapt their in-person experiences to reproduce the positive aspects of successful online businesses. Regardless of the products being sold, these businesses must develop methods to stay memorable and distinct from their competitors, and create in-store experiences that leave their customers with lasting, positive impressions. To this end, digital LED display technologies have become increasingly more sophisticated over the last several years, with impressive multi-screen displays, streamlined marketing deployment capabilities, and personalized customer-oriented engagement strategies becoming commonplace in many businesses. These technologies have replaced traditional marketing strategies for many successful retailers, providing enjoyable, customizable experiences for consumers and unique, memorable experiences that inspire return visits.

Today, digital LED video displays are not only easily customizable from a design aspect, but for targeting specific target audiences or demographics in real-time. Brands can also implement “smart” sensors capable of scanning customers for various attributes (age, sex, height, etc.) and adjusting their marketing techniques automatically.  For other applications, this technology can allow customers to try on different clothing styles digitally without ever entering a changing room. These “out of the box” strategies produce interactive experiences for customers which are uniquely memorable and inspire repeat customers. Following one-time installation fees, digital LED technologies also offer a higher ROI in the long run by decreasing the recurring fees associated with traditional advertising upkeep, and allowing retail staff to devote their time to other in-house activities. This combination of cost advantage and marketing flexibility is reflected in retail industry trends, where digital content delivery has increased from 9% of total “Out-of-Home” advertising in 2010 to nearly 62% today, as LED technology costs have decreased and retailers have realized how powerful and cost-efficient such techniques can be.

PixelFLEX specializes in developing digital LED video signage and displays for both indoor and outdoor applications, and tailoring these solutions to meet a wide range of business needs with products manufactured in the USA. With their highly customizable digital LED product portfolio, PixelFLEX can help businesses choose video displays that help marketing initiatives and match their particular creative agendas, while providing experiences that inspire return customers. Their products allow businesses the ability to effortlessly (and remotely) adjust product and marketing displays in real-time using digital LED technology, geared toward specific demographics depending on the time of day or retail location. PixelFLEX works with a wide range of architects, designers, engineers and consultants to ensure that its creative solutions are unique for your specific business needs, and capable of providing the sophistication necessary to provide shopping experiences that can meet the needs of diverse target audiences in real-time.  Its award-winning LED systems can be customized for virtually any application, providing high-quality, reliable solutions for your business.  The support and service teams at PixelFLEX are dedicated to ensuring that their products are tailored to meet your requirements, and strive to provide top-tier, customer-focused assistance.

To compete in the modern-day landscape of retail, businesses must ensure that their customers’ experiences are both memorable and enjoyable, and PixelFLEX offers a wide range of customizable LED solutions to meet your needs. Their products can help mimic the online retail experience valued by customers, provide engagement analytics, eliminate printing expenses, and provide unprecedented marketing flexibility. To learn more about PixelFLEX, visit http://www.pixelflexled.com/retail

 

1 reply
  1. Finley Moreira
    Finley Moreira says:

    It’s interesting to me how you point out that LED signs offer higher ROI due to a decreased need for upkeep. To me, this would make switching a business signage over to LED an easy choice to make. It’s definitely one I would make if I were a business owner in charge of making that sort of decision.

    Reply

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