Technical director Bryan Shaner revamps the annual conferences production design at the Auburn Adventist Academy using FLEXLite 6.9mm LED video technology

Nashville, 10/31/2016 – With more than 18 million members, the Seventh-day Adventist church is one of the fastest-growing Christian denominations in the world. As a ministry, the church seeks to enable their community through education and outreach activities which includes their annual Camp Meeting conferences. Working with the Washington Seventh-day Adventist conference, technical director Bryan Shaner was looking to implement LED video technology into a revamped production design at the Auburn Adventist Academy, and he found his solution by using FLEXLite 6.9mm LED video from Nashville-based PixelFLEX.

“I’ve been working with the Washington Seventh-day Adventists Camp Meeting since about 1998 and we currently have about 110 churches in our organization,” began Shaner. “Every year, each state holds their own conference where all the churches, schools and organizations within that state congregate in one location, and in Washington we hold our Camp Meeting at the Auburn Adventist Academy. During the two-week conference, we have multiple events in various locations held throughout the day and we then use the gym for a general assembly area where this year we introduced the use of the FLEXLite LED video technology into our production design.”

Built on the importance of meeting the needs of every client, FLEXLite LED from PixelFLEX is one of the highest resolution and curve-able LED displays on the market; capable of a 15-degree curve in any direction. With its bright, dense display and high refresh rate, FLEXLite LED video tiles are calibrated directly out of the box to help decrease failure and insure perfect color and brightness, plus its preview test button allows for easy viewing of signal and power connections.

“A couple of years back we first started talking about the possibility of using LED video but at that time the pixel pitch wasn’t what we needed, so we purchased 10K projectors with a rear-screen mirror,” continued Shaner. “Over the next few years we were never really happy with image quality and we were spending a lot of money on replacement lenses and filters. This year, we revisited the possibility of LED video and after looking at a couple of manufacturers we loved the ease-of-setup of the PixelFLEX technology and the fact that the content wouldn’t get washed out when we layer in our stage lighting. Plus we would no longer have to worry about bulbs, mirrors or filters, and the FLEXLite 6.9mm LED video works great.”

As the decision was made to implement FLEXLite into the production design, Shaner began the load-in at the Auburn Adventist Academy without the assistance of a typical crew. Needing the video wall assembly process to move as smoothly as possible, he was surprised to find just how quickly the FLEXLite LED panels connect together along with the visual design possibilities they can create.

“Since we were no longer bound by projection technology, this year we decided to create two FLEXLite LED video screens with each measuring about 20 feet wide,” added Shaner. “Once the product was onsite it was surprising how quickly I was able to assemble the walls with the assistance of one of our pastors who just happened to be walking by. I also love how using the FLEXLite technology gives us the ability to create any size or number of screens that we want, and the support from PixelFLEX is outstanding. When you’ve previously lived life with a projector you are constantly thinking about screen size and throw distance, but when you move into LED video that all goes away and you have so many options to now create dynamic visual content.”

With the production design now complete, the 2016 Washington Seventh Day Adventists Camp Meeting opened its doors for the two-week celebration. Throughout the course of the event, Shaner watched as attendees and event organizers all marveled at the performance of the FLEXLite LED video, and he is proud that they have put their past design challenges behind them.

“Going into this design our biggest concern was the image quality and brightness because of our past experience with the projectors,” concluded Shaner. “But on the contrary, when I turned the stage lighting on full, it didn’t affect the image quality or brightness of the FLEXLite LED video wall at all. Everyone was extremely pleased because no matter if you were in the front of the house or the back, the image quality was crisp, clean and consistent. When you consider the ease of set-up and the maintenance costs of LED video vs projection, there really is no comparison, and our PixelFLEX LED video wall looked phenomenal.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning LED video manufacturer partners with the Augmented Reality design platform to offer a near-instantaneous visualization for any LED video design

Nashville, 10/25/2016 – In an effort to offer their clients an even greater understanding of how LED video can transform any environment, the award-winning LED video manufacturer PixelFLEX is proud to announce a new partnership with SpaceView. As an Augmented Reality technology, SpaceView transforms the way commercial construction and renovation design teams collaborate and visualize their creations by providing near-instantaneous and accurate product installation renderings. Operating across all Apple, Android and Microsoft OS platforms, PixelFLEX customers will now be able to virtually experience their LED video creation in true-scale with the simple drag-and-drop of a photo.

“Our goal at SpaceView is to help our customers communicate a realistic vision of what they can do for their clients as easily and quickly as possible,” began SpaceView co-founder and VP of customer success Cody White. “Since our clients are the experts in their particular field, we want to enable them to build their customers dreams without the visualization breakdown that previously existed. Now when a sales representative is visiting a job site, they can use the SpaceView technology to give their client a true-to-scale, visual experience that is as easy as taking a photo and selecting which PixelFLEX LED video technologies to drop into the design.”

A mobile Augmented Reality technology platform, SpaceView visualizes real-world products in any space helping companies improve their sales process by providing a near-instantaneous rendering of the proposed product solution in the venue. The SpaceView system currently works on all mobile and modern browsers for Apple and Android operating systems.  The company is beginning development for Microsoft HoloLens and the Oculus Rift technology platforms.

“Using the SpaceView technology, we are now able to provide a definitive proof-of-concept to all of our customers giving them a greater confidence in their LED video decision-making process,” said David Venus, PixelFLEX Director of Marketing. “The SpaceView app is a differentiator for our sales process by providing actionable information that will assist our sales reps in the field with calculations such as power draw, weight, wall dimensions and pixel resolution, while also helping our customers make the optimal purchasing decision for their unique LED video designs.”

For more information on the SpaceView Augmented Reality technology now in use by Nashville-based PixelFLEX, visit Space.vu.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Rethink Innovations helps create a warm and engaging LED video fireplace for the flagship retail experience in SoHo using FLEXLite 6.9mm LED video technology

Nashville, 10/6/2016 – Founded in 2002, Sonos was created to fill every home with music, and the whole home audio system is now sold in more than 60 countries, through thousands of retailers, custom installers and audio/video specialty stores. With its recent decision to open a retail location of its own in New York City, General Manager of Stores Whitney Walker was asked to oversee the creation of a unique listening experience in which customers could discover Sonos just as they would in the comfort of a friend’s home. Needing a finishing accent for the downstairs lounge, Walker called upon Rethink Innovations to help create a warm and engaging 30-foot fireplace display, and they did so using FLEXLite 6.9mm LED video technology from Nashville-based PixelFLEX.

“Our objective for the Sonos flagship retail location was to build the best place for someone to discover and fall in love with whole home audio,” began Walker. “While that may seem simple, it’s really not because the level of education people have with the product varies widely, so we had to achieve the highest standard for product demonstrations. In the store there are seven different home-like listening rooms and a lounge downstairs where we wanted a warm, gallery-like setting. In the lounge, we needed a design feature that would enhance the space and give it a relaxing vibe.  We found our solution in a LED video wall fireplace that adds dynamism and warmth to the store.”

Built on the importance of meeting the needs of every client, FLEXLite LED from PixelFLEX is one of the highest resolution and curve-able LED displays on the market; capable of a 15-degree curve in any direction. With its bright, dense display and high refresh rate, FLEXLite LED video tiles are calibrated directly out of the box to help decrease failure and insure perfect color and brightness, plus its preview test button allows for easy viewing of signal and power connections.

Walker continued, “The original design sketches had an actual gas fireplace but the feature needed to be behind a glass enclosure so the solution quickly switched to LED video. From previous work, we knew Rethink Innovations had experience in this area of design so we reached out to them and began building a full scale prototype of the store out in California.”

“After meeting with the team at Sonos we knew they wanted to create a unique and cohesive LED video experience, but we had to be aware of heat-load issues based upon how the system would be installed,” explained Eric Christoffersen, Managing Partner Rethink Innovations. “When we started to look at what technology would make the design a success, we knew that if we turned the FLEXLite LED panels 90 degrees we could achieve the linear fireplace experience with no separation of the content and no heat issues whatsoever. To do this, we used eight of the FLEXLite LED video panels to create the immense 30-foot fireplace and it looks great.”

Walker added, “While we were building the design prototype, we were looking at a few LED manufacturers, and PixelFLEX actually sent demo gear and a technician to show us what their technology could do. That really was the deciding factor. They genuinely seemed to care about the retail design experience, and their willingness to work within our design process was exceptional.”

With the prototype store design complete, it was now time to turn their attention to SoHo where the flagship Sonos retail experience would come to life on 101 Greene Street.

“We knew it would be a little tricky to connect the LED panels together because there was no rear access to the unit,” explained Christoffersen. “To gain access, we had to cut small openings behind the wall to slip our arms through which allowed us to then quickly tie the panels together. For the content, we then used the BrightSign player which was running the other visual displays throughout the store and a PixelFLEX SU401 sending unit to easily load the fire onto the LED wall. Working with a PixelFLEX engineer, I was then able to fine tweak the final display and the system works great.”

“Once it was complete there was a tremendous sense of pride in the overall design from everyone involved,” admitted Walker. “In retail it is often difficult to get customers to move from the ground floor to a second level, and I am surprised at how many people want to visit the downstairs lounge. We were initially worried that it may not get the foot traffic to justify the expenditure, but on the contrary it has been a wonderful success with the LED fireplace being a visually engaging finishing accent that helps us convey the experience of a Sonos whole-home audio lifestyle.”

On July 19, 2016, the Sonos flagship retail location opened its doors at 101 Greene Street, and the consumer response has been outstanding. Seeing the first-hand effects of LED video in a retail environment, Walker is confident that while the technology may be new to some retail designers, it certainly won’t be for long.

“I really think we are still in the early stages of seeing the true impact of LED video digital signage in the retail environment,” concluded Walker. “Right now a lot of designers want to approach it from a visual communications perspective, but in our design we embraced it as an artistic choice. Seeing the Sonos store in operation now for a little over two months, I think we nailed it with people wanting to spend time in the store whether it’s in the listening rooms or the downstairs lounge. Seeing the actual customer response to the video fireplace is gratifying.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Award-winning LED video manufacturer announces New York-based MediaLight Inc. as their newest production partner with the acquisition of FLEXLite NXG LED video technology

Nashville, 10/3/2016 – With over 22 years of experience in motion picture production, MediaLight Inc. is a New York City-based lighting and video design firm in the Motion Picture industry who has seen a number of revolutionizing technology innovations. As LED video has continued to evolve its technology, designer Frank Blasko has been creating unique and exciting applications that range from dynamic LED video backgrounds to LED video lighting. Now needing a solution that can work within all the parameters of his lighting and video designs, Blasko and MediaLight Inc. have made an investment in FLEXLite NXG 3.9mm and 8.9mm LED video technology becoming the newest PixelFLEX production partner.

“I’ve been working in the motion picture industry for over two decades and we are now seeing multiple opportunities emerging for the application of LED video lighting, so we wanted to be at the forefront of that technology,” began Blasko. “Typically when you create effects for motion picture, it’s shot on blue or green screen and then all of your CG is done in post-production. By using the high-resolution FLEXLite NXG LED, we are now able to record all of the background effects on camera in real time which gives the production a more dynamic and cost effective final result.”

With one of the highest resolution displays on the market, the FLEXLite NXG is available in two panel sizes with 2.6mm-6.25mm pitch options for an even deeper layer of creativity, plus a 6.25mm full outdoor, IP65 version as well. For optimum performance, preview test modes allow video designers to be confident in the output of the FLEXLite NXG before full deployment and the LED tiles are calibrated directly out of the box to ensure perfect color and brightness. With serviceability in mind, easy access to the back of panels allows for quick and simple on-site repairs.

“During our research we looked at the different products and resolutions that PixelFLEX offered and one of the key elements was that the technology of the LED allowed it to be flicker-free on camera,” admitted Blasko. “When I initially met with the PixelFLEX team we did a few technical tests in their factory, but then they sent me sample LED panels to use on-location for additional camera tests and to evaluate the stability of the product line. When all of our testing and research was complete, we found PixelFLEX to be the most stable technology and it has been outstanding.”

“From a design perspective, I also wanted to use the FLEXLite technology as a lighting element on set as a moving, motivated source,” continued Blasko. “This was a new technique that I had been working on as LED video technology evolved and I finally have a product that makes it work. Previously, the individual RGB diodes in LED created color shading, shadowing and separation making it unable to achieve a full color spectrum wavelength. I needed a product with a full spectrum video signal so that I could use it as a lighting source to achieve any color needed through additive layering, and then also use the content as motivated lighting for our subjects. With the FLEXLite NXG technology we are now able to use the same content in the background as an actual lighting source and it gives our shots a very authentic feel on-camera and it has been a huge success.”

With the FLEXLite NXG LED video technology now in stock, Blasko and his design team immediately began putting the new system to work. Excited about the various video applications and lighting nuances the FLEXLite NXG LED video would now offer, he has experienced nothing but success for his clients on their productions.

“So far we have put the FLEXLite NXG technology to great use working on projects for NBC’s Saturday Night Live, Stella Artois, Le Perla and many more,” added Blasko. “For Stella Artois, they had a couple of ideas for concept that included the use of projection, so in our initial meeting I brought the FLEXLite NXG 3.9mm to the tech scout and did a presentation with their content from the treatment. They were so blown away that they decided to use it as the main background for the video shoot.”

“With La Perla, we introduced our new video lighting concept with the FLEXLite NXG lighting the entire video shoot with LED video content. To do this we used two 3.9mm panels as the back light, two additional 3.9mm panels for the key light, and then we used two 8.9mm panels that we bounced off a 12×12 white for our fill light. For the content, we ran a fire effect on each of the three groups of panels and then slowed down the speed of the fill light panels to give them a slightly different dramatic lighting effect.”

“On the multiple Saturday Night Live shoots, we constructed 8’x16’ screens with our FLEXLite NXG 3.9mm to create high resolution back drops with active content, instead of traditional green screen. All of the background effects were shot real time, in camera which saved time and post production cost while providing a fully controllable background for the shoot. The results were phenomenal.”

As new technology is introduced into any new market, it often takes a little time to understand its full potential. Believing that LED video lighting is going to be a staple of the future for the motion picture industry, MediaLight Inc. along with IATSE Local 52 have created new positions within the Electrical Department as “MediaLight” LED technicians and programmers. Together they have implemented a training program specifically for these lighting technicians using the FLEXLite NXG.

“We want to keep the electrical department at the forefront of lighting technology and continue to push the boundaries of Cinematic Lighting,” concluded Blasko. “Looking forward, the potential of LED video lighting in the motion picture industry is unlimited and the wide range of PixelFLEX products can fit into any application, which is a tremendous advantage. PixelFLEX, has done a great job of supporting any unique or specialized applications we have developed, and you’re not going to find a better group of individuals who are dedicated to supporting their integrated partners.”

For more information on MediaLight Inc. or to inquire about their new FLEXLite NXG 3.9mm and 8.9mm LED video technology, visit www.medialightnyc.com or contact Frank Blasko at 917-902-2023.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.