The award-winning FLEXCurve 8mm LED technology is now in stock at the Atlanta headquarters of the newest PixelFLEX production rental partner

Nashville, 6/29/2016– With over 75 years of combined audio/visual and live event production experience, Atlanta Audio Visual has worked with many corporate and commercial clients in a variety of industries. As a comprehensive design firm, president and CEO Brad McWhorter has built the company on a foundation of providing both quality production engineers and the latest in product innovation. When looking to expand their line of LED video technology, McWhorter once again wanted to be at the forefront of the technology development, so he decided to invest in the Parnelli Award-wining FLEXCurve LED video from Nashville-based PixelFLEX.

“We’ve been working with LED video since about 2012, and we recently began looking for new national partnerships with LED video manufacturers,” began McWhorter. “We needed to find a partner that could offer both the latest in technology, but also handle the back end support and scale-up needed for our larger event designs. When we found PixelFLEX we liked that they were based close to us in Nashville and they have a very talented staff of LED video designers and technicians. We then decided to invest in the FLEXCurve 8mm product line because it’s been proven in the industry and it gives us a great opportunity to scale in-house for the design needed.”

The Parnelli Award-winning FLEXCurve breaks all barriers in the rigid tile category through an innovative dual wing curving LED tile. With an 8mm – 12mm pitch that is designed for both indoor and outdoor applications, the FLEXCurve is available to meet the needs of those looking for high definition LED displays while still maintaining the unique flexible characteristics of PixelFLEX LED video screens. Designed with rigging flexibility in mind, FLEXCurve LED video screens feature easy top-mounting, “Rig and Click” vertical interconnect, hassle-free alignment, plus quick horizontal interconnect and curve setup.

“We are very excited to have begun an outstanding new partnership with Atlanta Audio Visual while continuing to strategically grow our Rental Partner Network,” said David Venus, PixelFLEX Director of Marketing. “With their exceptional reputation in the industry and their dedication to provide outstanding client support, they are an ideal new production rental partner for PixelFLEX products.”

Now with the FLEXCurve LED video wall in their rental inventory, Atlanta Audio Visual has already seen a return from the product investment with the FLEXCurve featured in production designs for the 420 Fest, the Tidal “ColleGrove” album release concert featuring 2 Chainz and Lil Wayne, as well as the 3 Cities Concert Series.  In each of the productions, the FLEXCurve provided a completely new video design and once again demonstrated that its creative flexibility made it the right choice for Atlanta Audio Visual.

“We’ve done the 420 Fest for the past three years and had been using another LED video product, but it always took too long to set up and tear down, plus it wasn’t as bright as we really needed it to be,” continued McWhorter. “This year with the FLEXCurve we flew two 20’ wide x 11’ high LED walls and they loved it so much we are expanding the LED walls next year. In the Tidal concert design, we created a large 50’ wide x 15’ high LED wall for both an artist entrance and an LED background for the performances which was really impressive. Then at the 3 Cities Concert series, we flew the panels from the rafters of the arena to showcase the video content for the three artists performing, but we only had a few hours to get it all in. With the 30” panels of the FLEXCurve and its quick connect system, we were able to cut our assembly time down considerably, and that’s a tremendous advantage.”

Working in a broad spectrum of industries, Atlanta Audio Visual also needs their rental inventory to offer quality performance capabilities in a variety of applications. Putting the FLEXCurve to work in the a live camera environment, McWhorter and the team at Atlanta Audio Visual have now discovered a few more advantages to the PixelFLEX line of LED video technology.

“From a broadcast point of view, when shooting with 4K HD cameras the designer may not want the LED wall as bright as usual, but they also don’t want to lose the grayscale or the contrast in the content,” concluded McWhorter. “With the PixelFLEX processors we are able to not only adjust the brightness of the screen, but we can also adjust the grayscale so that we don’t lose the definition of the color. Plus, another big advantage is the way the PixelFLEX line interacts with our ArKaos Media Servers to bring the live camera feeds directly into the wall, lining it all up pixel-for-pixel, which is absolutely perfect.”

For information on Atlanta Audio Visual, or to inquire about their new line of FLEXCurve 8mm LED video technology, visit www.atlanta-audiovisual.com or call 404-745-9842.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

Technical design firm, Najafi Design Group, transforms the historic Scoot Innusing FLEXCurve 8mm LED video technology during SXSW

Nashville, 6/7/2016 – Based in Los Angeles, CA and Las Vegas, NV, Najafi Design Group prides itself on creating designs that truly complete the experience while immortalizing the moment. So when they were approached by Cleft Clips to create an entirely new technical design for Funny or Die, lighting and event designer Sohail e. Najafi was confident his team could completely transform The Historic Scoot Inn. Wanting to consolidate two main elements of their typical production design, a detailed scenic backdrop and high resolution video wall for connect playback, Najafi found an new more cost-effective and dynamic solution, the FLEXCurve 8mm high resolution curved LED video wall from PixelFLEX.

“We first started designing for Cleft Clips in Los Angeles for various comedy specials over the past few years,” began Najafi. “When they brought us back this year, they asked us to manage the technical production for Funny or Die’s venue in Austin. In the past, they had used a traditional goal post truss structure with a suspended LED wall, but this year they challenged us to be more creative.  The solution was curved LED wall, which we were able to do using the FLEXCurve LED.”

The Parnelli award-winning FLEXCurve from PixelFLEX breaks all barriers in the rigid tile category through an innovative dual wing curving LED tile. Designed with a 4mm – 12mm pitch that’s ideal for both indoor and outdoor applications, the FLEXCurve exceeds the needs of any live production event looking for a high-definition LED display.

“With a more creative use of LED video in mind, we started looking at how the production typically used painted scenery with lighting inlays as its scenic backdrop, so I decided to combine the two elements and integrate the LED wall in a scenic way,” continued Najafi. “Since The Historic Scoot Inn has a wide quarter round stage that goes upstage to a 90 degree point, we wanted a high-resolution LED product that could create a beautifully, curved viewing panel that spanned the whole stage seamlessly. When we started looking, we found most solutions were significantly out of our client’s budget, weren’t offered with realistic rental options, and we were about to abandon the idea until we found PixelFLEX and the FLEXCurve on the LDI show floor.”

With the LED wall identified, Najafi and his team turned their attention to the load-in planning of the show as it would need to happen during an overnight load-in as quickly as possible. Featuring top-mounting “Rig and Click” vertical interconnects, along with horizontal interconnects and curve setup, the FLEXCurve provided hassle-free alignment and setup with rigging flexibility in mind.

“Our load in time was very tight because we had another project performing and striking the previous day until 2 am, immediately after which we had to start loading in Funny or Die,” added Najafi. “The producers wanted to open their doors by noon on Sunday, and we had to be ready to receive artists and vendors by 9 am. To do this, the LED wall had to go up exceedingly quickly. With its simple connection system, the crew built the 30’ wide x 10’ high FLEXCurve extremely quickly, giving us a smooth and beautifully curved surface.”

Now loaded-in, the wall could present beautifully designed custom graphics and animations that would bring the room alive. With a full day of musical and comedy performances, the FLEXCurve would not only provide the event producers an opportunity to create more dynamic scenic elements for the show, but it also provided them a canvas to apply their own branded content as well.

“The FLEXCurve really gave the venue a visual richness,” explained Najafi. “Having that big, expansive, curved canvas was a tremendous advantage because no matter where you were, you had screen serving your perspective with the animations playing well to all the sightlines. All of the custom content created by Jekyll Works looked absolutely fantastic, plus it provided the producers the chance to have all these wonderful brand activation moments to highlight upcoming events for ‘Funny or Die’ and its affiliates.”

As the last performer took the stage and the evening drew to a close, Najafi knew that he had accomplished all they set out to do. To him, it was the reaction from the fans and producers alike, along with the support from the PixelFLEX crew, which truly immortalized the moment.     

“During the show everyone in the audience was energetically reacting to the LED wall and the overall environment we created for the production,” concluded Najafi. “They were constantly taking photos and recording video, and the producers were extremely happy with the final design commenting that it exceeded all their expectations. PixelFLEX really did a great job of supporting ‘Funny or Die’ to make sure there were no issues, and we really appreciated their commitment to the events success. My producers even sought out the PixelFLEX on-site crew after the event to formally give their thanks and appreciation for all the hard work and attention to detail.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

For more information on Najafi Design Group, please visit www.najafidesigngroup.com.