A lightweight, portable and custom LED solution now available for indoor commercial and entertainment applications to promote your message directly to your customers

Nashville, 2/16/2016 – The award-winning LED screen manufacturer PixelFLEX is proud to introduce the reFLEXion LED video display. The freestanding and WI-FI enabled reFLEXion is a lightweight, portable and customizable LED video display solution that allows you to promote your message wherever needed throughout any commercial, hospitality, retail or entertainment environment.

“Understanding that our clients often need to relocate their messaging to better serve their business and promotions, we are very excited to announce the reFLEXion LED video display,” said David Venus, PixelFLEX Director of Marketing. “A breathtaking addition to our line of award-winning LED video products, the reFLEXion LED video stand is a truly redefining product for the consumer retailer, restaurant and entertainment industries. By giving our clients the opportunity to move and customize their messaging wherever needed, we have created complete, indoor mobile marketing.”

A dynamic replacement for traditional static and backlit signage, the reFLEXion LED stand is a self-contained 2.5mm pitch/resolution video display with a sleek design for easy mobility throughout any space. With a standard IEC power connection, its Wi-Fi connectivity allows for convenient networking and content updating to maximize the viewer experience, and its magnetic modules allow for easy onsite service.

Using the Nova control system, the reFLEXion LED stand is customizable with multiple base options including a freestanding weighted base, a kickstand base, a rotator stand, and wall-mount options as well.  The LED display of reFLEXion can be further customized to a specific size with an assortment of color aluminum frame options, plus it can create seamless right angles to wrap around 90 degree corners wherever needed.

To find out more about the PixelFLEX reFLEXion LED stand, visit its product page at www.pixelflexled.com.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook, Instagram or LinkedIn.

 

Upscale Orange County apartment community installs a custom FLEXStorm LED video screen poolside, high above in the Southern California sky

Nashville, 2/11/2016 – Located in the heart of Orange County, The Marke by Lyon Communities is an upscale apartment community with an edge. Known as one of the most coveted high-end rental residences in Southern California, The Marke offers a very unique window into the world of luxury living.  As a modern and stylish place to call home, the property owners recently wanted to create a one-of-a-kind outdoor rooftop experience for their residents and working with Nashville-based PixelFLEX, they created an extravagant outdoor LED video display that is now the focal point for the luxurious rooftop pool and patio.

“This was our first time working with The Marke and from the beginning we knew this was going to be an elegant installation,” said Jon Lewis, PixelFLEX. “Understanding their desire to maintain a sense of extravagance in the rooftop pool environment, we had to make sure that the product and installation matched the aesthetics of the space, so we decided to create an LED video wall using our FLEXStorm product line specifically designed for outdoor applications.”

Taking pride in being an LED solutions provider, PixelFLEX got to work on the ideal product and design that would bring the vision of The Marke to life. Centered above the spa tub, PixelFLEX installed a custom 17’ wide x 8.5’ tall LED wall using their IP65 rated FLEXStorm SMD LED display with an 8mm pitch. With front-serviceable LED modules, the FLEXStorm is a completely custom LED video solution that can be mounted directly to any permanent surface.

“The FLEXStorm is ideal for any outdoor application with an emphasis on HD image quality and dependable product performance,” explained Lewis. “Due to its custom sizing and pitch options, we are able to use the FLEXStorm to specify and deliver unique and custom outdoor LED video wall solutions, and with its front-serviceable LED modules maintenance is never an issue. At The Marke, the property owners are now able to host events and pool parties while residents enjoy the FLEXStorm from the hot tub, pool or any of the surrounding patio areas.”

To control the FLEXStorm LED wall, PixelFLEX next chose to use their proprietary SU-PRO master control unit. Powered by NovaStar, the SU-PRO is an independent master control with switching and auto-scaling capabilities. The unit offers unparalleled flexibility with its built-in LCD display screen which allows for configuration without the use of a computer along with easy switching of input sources creating less failure points of your LED video display controls. Input sources for the SU-PRO include CVBS, VGA, SDI, DVI, HDMI and DP, plus it offers DMX512 and GenLock interfaces with fiber output and internet control capabilities as well.

“The SU-PRO master unit is easily one of our most user-friendly control products at PixelFLEX,” concluded Lewis. “With its ability to auto-scale all the various inputs, the SU-PRO makes control of the FLEXStorm LED wall simple and easy. One day the customer can be broadcasting HD content directly from their satellite receiver and then with the push of a button they can switch to another input, such as Blu-Ray DVD player, with no concerns over how the content will be displayed.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook.

Projection Designers Peter Nigrini and Dan Scully, work with WorldStage to bring projection to the original Broadway production using 22 FLEXCurtain HD LED Video Screens

Nashville, 2/11/2016 – A contemporary musical that follows the life of a city planner rebuilding and restarting her life in New York City, If/Then enjoyed a successful run on Broadway and has now embarked on its inaugural tour starring Tony-Award winner Idina Menzel. In preparing the production to travel across North America, projection designers Peter Nigrini and Dan Scully were asked to reimagine the original production with a new projection and LED video component that would allow the tour to maintain the same visually dynamic impact as the original design. Working with event technology provider WorldStage, Nigrini and Scully identified and implemented a unique LED video design comprised of 22 FLEXCurtain HD LED screens from PixelFLEX.

“I have worked with the design team behind If/Then for a number of years, and the idea for the redesign of the tour was really driven by the wonderful impossibility of the original Broadway production,” began Nigrini. “The original design had a large 36’ x 20’ flying, tilting mirror which was absolutely fantastic, but there was no way it could go out on tour. As a result, there had to be a dramatic redesign to create an equality dynamic if much different production. After consulting with WorldStage, we decided to use a combination and video projection and 22 FLEXCurtain HD LED video screens to help replace the mirror element.”

The FLEXCurtain HD is an ultralight, flexible LED wall that weighs 60-90% less than other large LED screen options and is available in an array of custom sizes. Using the PixelFLEX quick-lock system, the FLEXCurtain HD can be easily set-up and broken-down, and it accepts video and photo content from any DVI-D source.

“WorldStage does a lot of work in the theatre industry and we often work with projection designers who come to us looking for assistance in identifying the ideal technology that will most advantageously help them achieve their designs,” added Lars Pedersen, WorldStage Director of Emerging Technologies. “When deciding upon the use of the FLEXCurtain HD, we looked at it from both the designer and production management perspectives, and it was really the best fit for both. On the design side, it had the correct imaging capabilities and was the right size; and then from the production perspective, it was easy to set-up and occupied a small footprint in the truck. It was ideal in all aspects and its working great for the If/Then tour.”

“On tour, the video system (and everything else for that matter) has to load-in quickly and truck space is always a concern,” agreed Scully. “We ultimately chose to use the FLEXCurtain HD because it could handle all the visual design elements, but could also handle the physical demands associated with a touring production while maintaining a reliable performance night-after-night.”

With the FLEXCurtain HD now in the video design, Nigrini and Scully got to work designing the content that would work in conjunction with the HD rear video projection also used on stage.

“As we started to explore the difference between the FLEXCurtain HD LED video content and the HD projection content, we needed contrast,” explained Scully. “While the overhead, rear projection images are very sharp and clear, we are using the FLEXCurtain HD in conjunction with a diffusion panel to create softer images with motion and animation directly behind the performers. A lot of what we have created for the tour is governed by the desire to keep the design aesthetics as close the original production as possible, and the diffusion panel in front of the FLEXCurtain HD gives a wonderful feeling of frosted glass which keeps the actors at the center of our attention.”

With performances currently scheduled through August 2016, the If/Then tour will surely be delighting audiences throughout North America for many months to come. Looking back, both Pedersen and Nigrini are confident that the decision to use the FLEXCurtain HD in the redesign of the original production was not only to right choice, but was also the obvious choice.

“When we first started looking at curtain-type LED products to use, we did not find anything that was truly comparable to the FLEXCurtain HD,” admitted Pedersen. “As it relates to touring productions, the beauty of the FLEXCurtain HD really comes down to how easy it is to set-up and the small amount of truck space needed to transport it. Both of these are a premium advantage for any touring company, and while this may have been my first time working with PixelFLEX, it certainly will not be my last.”

Nigrini concluded, “Long before a projection designer can begin to make decisions on what the video content of a show will be, many decisions have to be made about the type of video products that will be used. If you make the choices correctly, you can really do something beautiful, but if you make the wrong choices, there is no content that will be able to save you. The fact that the FLEXCurtain HD was able to hit all our targets of image quality, portability, ease-of-use, and reliable performance made it an obvious choice for this production, and we could not be happier with the video design of the If/Then tour.”

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook.

 

Award-winning LED video manufacturer adds industry expert to oversee its worldwide sales strategies and the daily operations of its experienced sales managers

Nashville, 2/3/2016 – The multi award-winning LED video display manufacturer PixelFLEX is pleased to announce the appointment of Grif Palmer as its new Vice President of Sales. With a wealth of industry knowledge and experience, Palmer will oversee the day-to-day operations of the PixelFLEX sales team while implementing the sales strategies necessary to keep pace with the increased market demand for the innovative line of PixelFLEX LED video technologies.

“We could not be happier about the introduction of Grif Palmer as our new Vice President of Sales for PixelFLEX,” said Monty Rains, President and COO. “He has a very distinguished career in the technology industry, and he’ll be an invaluable addition to our team strengthening and developing relationships with both our current and new clientele of video integrators and designers.”

Prior to joining PixelFLEX, Palmer has worked in the entertainment technology industry as a Business Development Manager, Vice President of Sales, and Regional Sales Manager for many industry-leading technology manufacturers such as High End Systems, Barco, and Martin Professional. Additionally, as the founder of CORE Systems, Palmer has amassed an abundance of key experience that he now brings with him to Nashville-based PixelFLEX.

“I am very excited to be joining the PixelFLEX team to oversee this new chapter of growth,” added Palmer.  “Our award-winning LED technology is carving a completely new path in the video market and it will be especially gratifying to work with some of the most creative people in the industry. Understanding the successful application of the PixelFLEX line across multiple industries, we have the unique opportunity to create a new leader in the LED video market and the team to make it a reality.”

Based in the Nashville home office of PixelFLEX, Palmer may be reached via email at gpalmer@pixel-flex.com or by calling (800) 930-7954.

An American-based LED manufacturer, PixelFLEX offers creative solutions, reliable products, and dependable service for our industry-leading LED display technologies and solutions. Driven towards excellence to meet your standards, PixelFLEX offers a one-of-a-kind design for your tour, event or installation through our award-winning line of LED video walls and video screens. Working with architects, designers, engineers and consultants, PixelFLEX is proud to develop custom LED solutions for each and every customer while also providing top-tier customer support throughout the entire experience. For more information on the complete line of PixelFLEX LED video walls and video screens, visit PixelFLEX at pixelflexled.com, follow us on Twitter at @pixelflexled or find us on Facebook.