Digital signage is an effective solution for attracting eyeballs, displaying creative content, and broadcasting information. In the past, LED displays were mainly used for outdoor applications such as billboards, while their LCD counterparts dominated the indoor market. But recent advances in LED technology has allowed these screens to make considerable inroads into the indoor territories that LCD’s once monopolized. In fact, Transparency Market Research expects the booming LED display market is expected to reach $12.5 billion by 2020, up from $4.8 billion in 2013, for a compound annual growth rate of 14.7 percent. When deciding between LED and LCD displays, consumers looking to deploy LED digital signage either indoors or out should keep the following key considerations in mind when making an investment:
COST
While LED displays have a higher initial cost than those of the LCD variety, their energy efficiency gives them a lower overall operating cost in the long run. Not only do LED displays use less power, they last longer and require fewer maintenance interventions, reducing associated replacement and service costs.
ENGAGEMENT
The mission of digital signage deployment is to attract and hold people’s attention. LED displays have a high brightness aspect that encourages engagement, and gives creators the ability to develop exciting content that will retain interest. And because LED displays offer a wider viewing angle than LCD’s, they are able to capture a larger audience.
SERVICEABILITY
While LED displays are very durable, they may need to be serviced at some point within their useful lifespan. Because most rely on a modular design, repairs typically only require replacing one of the defective modules, and not the entire unit. In this instance, the screen may also have to be recalibrated to ensure uniform color and brightness.
NETWORK CONNECTION
It is important to consider the availability of a network connection when choosing a digital communication solution. A network connection will allow for the easy distribution of content to all displays linked to the network. Users will be able to remotely control their system from an internet connection, placing real-time access and content updates right at their fingertips. This can prove powerful for deploying LED displays across far flung locations, while still maintaining consistency and quality of messaging.
LED displays are poised to continue expanding across sectors, providing captivating communication in both outdoor and indoor spaces. PixelFLEX ® is a leading provider of custom LED solutions offering top-tier customer support throughout the entire experience. To learn more about the advantages of LED, visit our LED University!
